SEO is not just about knowing marketing tactics to place a website at the top of search engine results pages. In addition to knowledge, SEO tools are also essentials to make your website rank.

Even if you have a basic knowledge of website optimization, you can use SEO tools to become productive and plan a professionally looked strategy.

If you want to know which of the SEO tools are effective for your website’s marketing then this article is for you. We will discuss how SEO tools can improve your productivity, as well as some of the best SEO tools.

How helpful are SEO tools for marketers?

Before planning SEO strategies, it is necessary to analyze the market and your competitors. Now, it is quite difficult and looks impossible to visit all the websites of your competitors and find their statistics.

For example, if you wanted to look at the statistics of 20 competitors, it would take days or even months to collect the data from each website, including on-page strategies, backlinks, keywords, content templates, social performance, and other techniques.

This process is easier with SEO tools that can do all these tasks within seconds, which can boost productivity by finding all your competitors’ data in minutes, rather than manually finding it for months.

There are a lot of factors to consider when planning SEO strategies for your site, including the following:

  • Keyword research
  • Compare your website with that of competitors
  • Backlinks analysis
  • Strategies to Build Links
  • Content Marketing Strategy

Along with these, there are some additional things to consider when you create an SEO strategy, and possible, they can be found with SEO tools.

Below we have discussed some of the top trending tools for SEO that can help you lead the way in SERPs.

The best SEO tools for a higher ranking

One of the best keyword research tools for SEO is, which can be freely used by any user. The most amazing feature of this tool is that you can research keywords for any type of platform.

The following are some of the sites for which it can find the keywords:

  • Google
  • YouTube
  • Amazon
  • Bing
  • eBay
  • Play Store
  • Instagram
  • Twitter

To find the keywords for your website, you only have to enter the primary keyword and the rest is done by this tool. This tool also generates suggestions and statistics by the country you are researching for.

In addition to searching for the keywords for your website, this page is also useful for finding the prepositions and questions for the headings of your content.

To find the LSI keywords for keyword clusters, this tool can be helpful. Although you need to buy the subscription to find volume, difficulty, trend, and CPC, you can easily find the words without knowing their statistics.

Backlink analysis of Ahrefs

There is no doubt that backlinks are the backbone of SEO and if you don’t understand the link-building strategies of your competitors, you can’t defeat them easily.

Analyzing other websites will allow you to find opportunities where you can get the backlinks. Besides, this will help to complete your rivals by creating more backlinks in terms of quality and quantity.

Ahrefs is one of the famous SEO tools that also offer backlinks for every website.

You only have to enter the domain of the website you want to find the links for, the rest is done by Ahrefs itself. Here’s the example, we entered the domain “” and the Ahrefs find the backlinks of this website:

If we enter only the domain name, we will find the following information about the backlinks of the website:

  • A total number of backlinks incl. historical and current backlinks
  • Reference domain
  • Statistics of the referring domain DR, UR, Referring Domain, Traffic, Number of keywords
  • The links and anchor text of the backlink
  • The date of the first and last scenes

With this tool, you can easily export all data and use it later to make your strategy more productive.


The above tools were about keywords and backlinks research, both of these terms relate to the content. As the keyword would be placed within the content to rank it and on qualitative content, you can get a natural backlink.

For that, you should have plagiarism-free content, because without it is almost impossible to be at the top without unique content. Remember that Google and search engines hate plagiarism and you may face the consequences of using duplicate content. is a platform providing free SEO tools like plagiarism checker, paraphrasing tool, article rewriter, domain authority checker, and many other tools. You can use its plagiarism checker to know if your content is unique or copied from another website.

The tool is free to use for up to 1,000 words per search, but the premium packages can give you more counting.

Similarly, its paraphrasing tool allows you to rephrase your content to make it completely unique, Prepostseo also has a domain authority checker and you can use it to check the authority of your domain.

It’s a one-stop for writers, digital marketers, and students for their content-related tasks.

SEMrush Writing Assistant

Writing SEO-optimized content has never been easier, as there are hundreds of factors to consider to design your content according to the search engine.

The SEMrush writing tool is an innovation of the well-known SEO tool SEMrush. This is a free tool but for additional features and an accessible experience that you must consider buying premium packages.

The SEMrush writing Assistant informs you about the changes that can improve your optimization of the content you will make for your website or blog.

Once you have inserted the content you have written, you will be asked for the focus keywords, and it will take a few minutes to check several factors.

Here are some of the factors that are automatically analyzed and suggest changes:

  • It will tell you the LSI keywords you can add to the content to create a better keyword cluster
  • It lets you know the score of SEO, readability, and structure
  • It will also find plagiarism in your content premium accounts only

 The SEMrush writing tool is also available for WordPress as a plugin and if you run a blog with WordPress as a content management system, you can view your content directly from your dashboard.


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